Our story
LMA stands for Lubna Mehboob Ali. She founded the label in Karachi after a double master’s in fashion design, to make quality eastern wear and to show the beauty of eastern fashion in new ways.
- Made in
- Karachi
- Designs so far
- 101
- On Instagram
- 25K
- Delivered
- Across Pakistan
In Lubna’s words
When you look at someone’s clothes, you get a little insight into who they are: their tastes and their choices. The way we dress is how we speak to the world.
I observe the beauty of nature and try to bring that beauty into the dresses I design. My dream is to see the world wearing LMA.
How every piece is made
Made to order
LMA keeps no ready stock. Your piece is cut and stitched after you order it.
To your size
Choose from XXS to XXXL, or send your own measurements for a closer fit.
In your colour
Most designs can be made in another colour, length or sleeve style.
Quality you can trust
LMA stands behind the quality and authenticity of everything it makes.
How LMA grew
The first pieces
Lubna founds LMA in Karachi. Magenta, Laal Gulaab and Gold in Emerald come first, followed by a summer of lawn and chiffon.
First muses
Lilly, Opale and Aaftaab are photographed with muses including Kurasah Anwer and Aiman Zaman. Carnation and the first Gulaabo follow.
Weddings
Collaborations with Iqra Kabwal and Hira Ahmed, and a full wedding edit of ghararas, cholis and peshwas.
Summer lawn
Embroidered lawn for every day, led by Zari Bahar, and a giveaway for the LMA community.
Today
Raw silk, soft net and organza in new colours, and Gulaabo returns in maroon organza.
A garden of names
Since the first collection, Lubna has named her pieces after flowers.